Unit 19 assignment 2

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Project Proposal: a night in the dark

Background 

[What is the brief asking you to make?] 

The brief given is asking me to design a poster which advertises a festival we are creating. The festival promotions (website, posters etc) should attract my target audience of young emos or goths but also people looking for new music. The audience age range is 16-24-year olds so the poster should look modern and familiar to the target audience. For example, I can attract my target audience by using a dark colour pallet with recognisable music artists such as panic at the disco and twenty-one pilots which are well known bands.

Objectives

objective 1- I aim to make a poster to advertise a festival celebrating emos and goths. 

specific & measurable objective 2- to attract different cultures and backgrounds to the emo and goth community.

specific & measurable objective 3- to make it clear that this is not a Halloween festival.

Your Proposal 

[Explain your idea and the detail that you feel make it a success. Include supporting information and market research and market knowledge to help explain your choices.]

The festival is unique in the sense there aren’t many like it. The festival is goth and emo themed, but you don’t have to Identify as either to enjoy it, for example you might just enjoy the music as it is rock, emo and some alternative. The festival might hit the audience of the festival of the dead. I think it will be successful because even though emo and goth aren’t that popular (it is a niche audience), they are out there. The festival will be held at a park so could hold around 6,000-10,000 people. it welcomes people who dress as though they are emo or goth and people who are inner emo or goth- they listen to the same music but don't dress up so you can predict what they listen to. Some people are still discovering themselves around this age so it could help them find their taste in music. They will also be able to meet people like themselves. The festival will have music, stalls which specialise in different things such as mini merch or souvenirs and food and drink. 

Tools for Promotion.  

[How would you like to promote your event?]

A web page would help to promote the event as I could use the link to put it in a social media page like twitter or Instagram. A social media page would be useful to add to any queries the audience may have such as parents asking about dietary foods. I could also try to get a celebrity like a YouTuber to come. I can also use social media to put ads there like on Facebook when you see an ad for wish for example between your friend’s posts.  I can also create an event page to see how many people are interested, can attend or can’t make the festival. if possible I could also make a spottily advert to reach out to people outside of Manchester who may want to attend. 

Legal & Ethical.  

[Can you think of any legal or ethical issues you may have to consider?]

I will need to consider my image uses on the poster due to copyright reasons. If I want to use an image, I will have to edit it through photo shop to make it my own. Also, I need to be aware of how gory my graphics are so I can have them in any public place without scaring off children.

Another thing I will need to consider is how accessible my festival is. I’m thinking of locating it in a park but since I am thinking of having the festival in autumn possibly at the end of September since it won’t get too cold during the evening/early night. If I was to locate the festival in a building, I would have to make sure the festival is in a place with lifts or based on the ground floor. I personally feel like the festival would be better set in a park as the title gives me that kind of vibe.

I might have to consider religion as some religions require people to eat Halal. Certain religions also don’t allow them to drink alcohol beverages so I would have to consider that.

If I can’t get the artists themselves to perform songs, I would have to get permission for people to sing their songs at the festival.